The Super Bowl has become one of the most watched annual television events in the United States, bringing everyone together in celebration, even if it’s just for a few hours. It has been estimated that over 100 million viewers are expected to tune into the Fox Network’s broadcast of the big game where the Denver Broncos will take on the Seattle Seahawks at the MetLife Stadium in New Jersey this Sunday. Between the lavish parties being thrown, the large menu of food being devoured, the halftime show starring Bruno Mars, the actual game, and the commercials, many will be glued to their television sets come Super Sunday. With all eyes on the big game, advertisers will be lining up to spend hefty amounts of money for their advertisements.
An iconic and legendary band banking on the allure of the game’s advertising through commercials will be U2, showcasing their music and bringing an important cause to front and center.