Coldplay Enchants the iTunes Festival at SXSW

Apple announced last month that the popular iTunes Festival held annually in London, will make its US debut in a five-day festival at the Moody Theater in Austin, Texas, running alongside the South by Southwest music showcase. With the festival starting out almost seven years ago now overseas, Apple’s senior vice president of Internet Software and Services, expressed in a statement that it would be nice to expand the company’s love of music with customers. As SXSW is officially in full swing now, London traditions brought in a little English flair as Coldplay headlined the first ever festival at SXSW last night, and blew festival goers away in a stellar set that has fans and critics talking.

UK band Coldplay performed an 11-song setlist before hundreds of fans on the historic stage of the Moody Theater in Austin, Texas last night (the same stage as the beloved PBS series, Austin City Limits). The quintet played a few of their old favorites, as well as debut some new tunes from their forthcoming sixth studio album, “Ghost Stories”slated for a May 19 release. The band hasn’t released any new music in the last two years and lead singer Chris Martin knows it, telling the audience, ”We’ve been away a long time and I can’t think of a better place to come back into the world.”

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