As North Americans we are fortunate to live in a nation where clean water is easily accessible and delivered promptly on time each day to our homes. However, that isn’t the case on the other side of the world where the one true lifeblood of our well-being and economy has become a victim of our own apathy. With several countries today struggling without clean water and healthy hygiene, there are more than 780 million people who don’t have access to clean water, and more than 2.5 billion without adequate sanitation facilities.
While many small businesses are driven by fiscal success, one company nestled in Warsaw, Indiana is making all the difference and finding its real purpose in a humane venture aimed at benefiting communities through a socially driven economy. In an attempt to turn away from the idolatry of self-centeredness and orient one’s life by the drive to do the right thing and seek action for a better world, MudLOVE was built on the idea of giving back and aiding in the water crisis.
Selling one of a kind creations in-store and online since 2009, MudLOVE has found great success with customers in their small Indiana community. From clay creations to bands, necklaces to mugs, the philanthropic business employing 42 people between their Warsaw and Winona Lake locations, donates 20% of their profits to their water partner, Water for Good.