A Life Worth Living: “The Happiness Project”

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In the flourishing age of social media and progressive film-making, Ron Parida is hoping to make a difference and change the way we smile and view happiness. The Los Angeles based creative director wants the world to know about his latest venture, The Happiness Project—a video series that looks into the lives of people fighting incredibly difficult circumstances, yet still choose to fight and maintain a positive attitude through it all.

“The whole concept started when I saw Grandma Betty’s Instagram,” he recalls. “I remember it was around the time the song ‘Happy’ was blowing up, and being a huge Pharrell fan, I saw he had just posted about her.”

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